It started on a rainy day in Seattle, watching person after person walk by with an ugly umbrella, a boring umbrella, a broken umbrella, or no umbrella at all. How did the umbrella fall so far that it was barely more stylish and functional than holding a newspaper over your head? So, we designed a better one with a focus on the details that matter— beautiful colors, premium materials, quality craftsmanship, everyday usability. An umbrella that helps you look great and stay dry. An umbrella you’ll actually want to carry…as long as you like getting compliments.