The Backstory
It started on a rainy day in Seattle, watching person after person walk by with an ugly umbrella, a boring umbrella, a broken umbrella, or no umbrella at all. How did the umbrella fall so far that it was barely more stylish and functional than holding a newspaper over your head? So, we designed a better one with a focus on the details that matter— beautiful colors, premium materials, quality craftsmanship, everyday usability. An umbrella that helps you look great and stay dry. An umbrella you’ll actually want to carry…as long as you like getting compliments.
What Makes Us Tick
We believe that color and design bring brightness to people’s lives. We believe that the things we carry are more than just things, but symbols of who we are. We believe in designing things that hit on a level way beyond function. An umbrella should do more than keep you dry. It should make you smile. Life’s real story is written by the company you keep, places you go, and things you choose to carry— literally and figuratively. A life full of stories, risks, experiments, variety, and joy. It’s our aim to raise the standard of the cargo suited for such a journey.