The Backstory

It started on a rainy day in Seattle, watching person after person walk by with an ugly umbrella, a boring umbrella, a broken umbrella, or no umbrella at all. How did the umbrella fall so far that it was barely more stylish and functional than holding a newspaper over your head? So, we decided to create a better one. A better looking one. The best looking one. An umbrella focused on details— beautiful colors, premium materials, quality craftsmanship, everyday usability.

What Makes Us Tick

We believe that color and design bring brightness to people’s lives. We believe that the things we carry are more than just things, but symbols of who we are. We believe in designing things that hit on a level way beyond function. An umbrella should do more than keep you dry. It should make you feel joyful. Life’s real story is written by the company you keep, places you go, and things you choose to carry— literally and figuratively. A life full of stories, risks, experiments, variety, and joy. It’s our aim to raise the standard of the cargo suited for such a journey.

About The Founders

Certain Standard is the brainchild turned obsession of Jason Sullivan, Price Eberts, and Clara Mulligan. Three ambitiously creative souls who believe that actions speak louder than words, design can change the world, details are everything, and that anyone who says you have to choose between beautiful and well-made is dead wrong. They don’t come from the world of fashion and that’s a very good thing because it needs some freshness. They’re designers, marketers, and strategists with a unique perspective on the world, its products, and the people who use them. It’s that whole art-science combo thing.