It started on a rainy day in Seattle, watching person after person walk by with an ugly umbrella, a boring umbrella, a broken umbrella, or no umbrella at all. How did the umbrella fall so far that it was barely more stylish and functional than holding a newspaper over your head? So, we decided to create a better one. A better looking one. The best looking one. An umbrella focused on details— beautiful colors, premium materials, quality craftsmanship, everyday usability.
What Makes Us Tick
We believe that color and design bring brightness to people’s lives. We believe that the things we carry are more than just things, but symbols of who we are. We believe in designing things that hit on a level way beyond function. An umbrella should do more than keep you dry. It should make you feel joyful. Life’s real story is written by the company you keep, places you go, and things you choose to carry— literally and figuratively. A life full of stories, risks, experiments, variety, and joy. It’s our aim to raise the standard of the cargo suited for such a journey.